By Chris Jeng, Founder of European Gateway
Not every sales rep feels comfortable admitting when they’re stuck. Maybe they’re struggling to hit quota, or they’re not sure how to improve—and they don’t want to look weak by asking their manager. AI offers a private, judgment-free way to diagnose performance gaps and build confidence from the inside out. As Chris Jeng of European Gateway puts it, ‘Sometimes the most powerful sales coach is the one that helps you find answers quietly, when you need them most.’
Start by Reviewing Your Own Calls
Reps can use tools like Gong or Fireflies to privately review their sales calls. These platforms flag talk time, missed opportunities, weak objection handling, and more. Instead of waiting for feedback, reps can coach themselves—watching call replays, analyzing their performance, and learning what to improve right away.
Ask ChatGPT for Instant, Judgment-Free Feedback
After reviewing a call, reps can copy parts of the transcript into ChatGPT and ask questions like, ‘How could I have handled this objection better?’ or ‘What should I have said to reframe the conversation?’ ChatGPT becomes a private coach, giving reps clarity and direction without pressure or fear of judgment.
Use Refract to Track and Improve Over Time
Refract helps reps visualize patterns in their communication—like talk/listen ratios, objection handling quality, and key topic coverage. It’s designed for self-coaching, making it easier to set personal benchmarks and measure growth independently over time.
The ROI of Quiet, Consistent Growth
AI gives struggling reps a safe way to grow. With tools like Gong, ChatGPT, and Refract, they can identify blind spots, practice key moments, and rebuild confidence—on their own terms. As Chris Jeng of European Gateway says, ‘You don’t always need permission to get better. With AI, you just need curiosity and consistency.’ The result? Stronger conversations, renewed confidence, and a path to success that doesn’t rely on someone else making the first move.
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